Integrated Campaign, Film Production
Helping people see that taste could be better and healthier on the other side.
When it comes to healthy food or drinks, people have started to just accept compromise. That they have to to take the bland with the nutrition, the chalky texture with the good-for-you and so on. And we know it can be hard to move on for what already works. But what if your healthy food didn’t have to taste so bland? Would you be open to moving on? That’s the question that our breakup film for Nutriwell posed, in a humurous and lighthearted way.
With NutriWell we showed that wellness has never tasted so good. In a category dominated by compromise and restriction, we championed a world where doing something good for yourself is also a moment of pure pleasure. Not only did we make wellness taste good; but also something to look forward to.
We needed a film that played up the tension of the all-too-familiar feeling of being stuck in a healthy but bland routine.
Dramatising the "breakup" moment was our solution. We made breaking up with a boring bowl of oatmeal both relatable and unexpected. The emotional tension in the setup hooks viewers, while the punchline and NutriWell reveal deliver a satisfying, light-hearted twist that reinforces taste and wellness can go hand in hand.
