Integrated Campaign, Film Production
Journey to Minion Land
The Minions have landed; and our goal is to welcome them to the sunny shores of Singapore. A campaign that follows the beloved Kevin, Stuart and Bob, as they embark on an exciting adventure from their original home to their new and exciting home at Minion Land in Universal Studios Singapore.
The Minions get the full Singapore experience. From exploring Iconic Singapore landmarks like the Merlion, Chinatown, and Hawkers to Interacting with locals who introduce them to the city's culture. As their antics spread joy across the island, more and more excited guests join their journey. Along the way, their adventure highlights key attractions in Sentosa Island where they eventually discover Universal Studios Singapore.
