Guinness created Guinness infused mooncakes to light up the Mid-Autumn Festival for Guinness lovers – smooth and creamy, perfectly balanced with hints of chocolate and coffee.
To house these delectable treats we created a rectangular tower packaging consisting of four compartments for each of the mooncakes. Stacked together the mooncakes resemble an iconic pint of Guinness with creamy top.
Once the mooncakes are enjoyed, the packaging lives on with a second life as a lantern with candle inside.
September 24, 2018
Branding, Packaging, Print Advertising