The Teeth | Poetree
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Poetree in motion


Poetree brings Singaporean homes and businesses a carefully curated selection of honest, authentic and on-trend home and lifestyle items. The products are unique, design-conscious, have significant heritage and are often hand-crafted to perfection – chosen for their beauty and modernity.


Earlier this year, the Poetree brand needed a facelift to better align with its premium and crafted offering so we worked closely with the Poetree team to develop the new wordmark,  brand world, and development of their new website and e-commerce marketplace.


The new branding was carefully crafted to reflect the natural and organic nature of the brand. Evolving from a logo historically built around an olive tree, we transformed it into a distinctive wordmark while keeping relevant elements of the tree – the roots for stability in the “r” and a reaching branch in the “t” to represent creativity and inspiration. This then led into the development of the brand guidelines, broader look and feel and website.


March 8, 2016


Branding, Digital