The Teeth | Kalibre 7
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Kalibre 7

Music and Sound Design

 

The Gunnery needed a new identity and logo for their new business division – Kalibre 7. The challenge was to build a new and distinctive brand identity that not only fitted with the Gunnery master brand, but also convey a sense of dynamism, creativity and forward thinking mindset of the new brand.

 

The rounded logo was designed to reflect the circular configuration – the calibre (diameter) of a bullet and it embodies the four geometric blocks of audio engineering – recording, manipulation, mixing and reproduction. The dominant typographic 7 and the subtle K emerge from the rhythmic flow, created by the design process. Black was chosen as a timeless colour and to carry on the legacy of The Gunnery master brand. The use of condensed sans serif font helps to convey modern progress.

Date

March 8, 2016

Category

Branding